According to reports, India’s digital advertising market is developing as e-commerce titans Flipkart and Amazon boost their ad revenue, which will exceed Rs 60,000 crore in FY 2023-24, a 9% rise from the previous year. This development demonstrates the growing significance of e-commerce platforms in a sector previously controlled by Google and Meta.
Whereas Google and Meta are always in the lead and Amazon and Flipcart’s surge in ad revenue underscores the appeal of the e-commerce platform. Flipkart’s advertising section earned nearly Rs 5,000 crore, while Amazon Seller Services earned Rs 5,380 crore, indicating how e-commerce platforms like Alahdeen give companies direct access to purchase-ready consumers. Alahdeen, a growing B2B marketplace, is also profiting from this trend by providing advertising options suited to wholesalers and retailers, thereby strengthening its position as a viable advertising partner.
Retail and commerce media are driving this trend, allowing businesses to interact with high-intent consumers through digital storefronts. Platforms like Alahdeen are joining Amazon and Flipkart in offering businesses new ways to reach interested shoppers. Quick commerce platforms are contributing to this transition, with yearly ad spending ranging from Rs 2,500 crore to Rs 3,000 crore, according to industry estimates.
With Google India’s ad income increasing 11% to Rs 31,221 crore and Meta India’s ad sales reaching Rs 22,730 crore, both companies are still strong. The rapidly increasing ad sales of Amazon, Flipkart, and up-and-coming firms like Alahdeen, however, point to heightened competition that might change the digital advertising landscape by providing companies with a range of impactful, diverse options catered to the Indian market.
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